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ere are a few things bargain-hungry consumers need to know before they hit stores before dawn the day after Thanksgiving.
Here's a Black Friday reality check: Of the hordes of pre-dawn shoppers who line up for hours outside stores on the day after Thanksgiving, most will not bag the best bargains that appear in merchants' circulars.
Look at the fine print that appears next to an advertised "doorbuster deal" at the bottom of the page in this year's circulars.
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It will either say "While supplies last," "Minimum 2 per store," "No rainchecks" or "All items are available in limited quantities."
A quick scan through a few of this year's Black Friday circulars show quantities as low as a "minimum of 5 per store" on some models of large plasma and HDTVs and popular brands of home appliances such as a washer-dryer pair.
Should Black Friday deal hunters feel cheated? Yes they should, say some retail experts.
"It's a sleazy practice," said Craig Johnson, retailing expert and president of retail consulting group Customer Growth Partners.
"I am old school," said Johnson. "If a retailer is advertising a juicy deal and they are not prepared to have in sufficient quantity, don't advertise it. Or give consumers a raincheck."
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